New Delhi: Godrej Interio, a leading furniture brand in India, has launched its new festive campaign, “Dream Home Fiesta.” The campaign aims to inspire couples to create their dream homes through stylish, functional, and affordable furniture.
Conceptualised by SoCheers, the campaign draws inspiration from the popular social media concepts of “boy math” and “girl math,” highlighting the financial benefits of smart shopping. The campaign film showcases the journey of a modern couple as they explore the Godrej Interio store and discover multifunctional furniture that combines style, functionality, and savings.
Campaign Highlights:
- Regional Reach: The campaign film will be available in six regional languages – Hindi, Bengali, Telugu, Kannada, Tamil, and Malayalam.
- Multi-Platform Promotion: The film will be promoted on YouTube, TV, cinema, and Godrej Interio’s social media platforms.
- Exclusive Offers: The Dream Home Fiesta scheme offers up to 35% off on a wide range of furniture and a chance to win free furniture through a scratch card offer.
Reshu Saraf, Head of Marketing Communications at Godrej Interio, emphasized the brand’s commitment to understanding the needs of modern Indian families. “With our Dream Home Fiesta Campaign, we offer multifunctional, stylish, and durable furniture at affordable prices,” she said. “We believe that every home should be unique, functional, and ready for celebration.”
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Jitendra Hirawat, Director of SoCheers Films, expressed his delight in partnering with Godrej Interio on this campaign. “Our ‘Couple Math’ campaign effectively conveyed the value proposition of smart shopping through relatable storytelling and product showcase,” he stated.
The campaign film captures the couple’s journey as they discover multifunctional furniture with hidden storage, such as a sofa with built-in storage and a dining table with concealed storage. The couple’s satisfaction and playful conversation about a staycation perfectly encapsulate the campaign’s message: “Couple Math” can turn your dream home into a reality.
Godrej Interio’s Dream Home Fiesta campaign offers a unique blend of style, functionality, and affordability, making it an ideal choice for couples looking to create their dream homes this festive season.
