New Delhi: Frido, a leading provider of ergonomic solutions, has announced a strategic partnership with Kaizzen, a renowned integrated communications agency. This collaboration aims to amplify Frido’s brand message and further its mission of improving everyday life through innovative and accessible products.
Frido, known for its research-driven approach, has a rich history of developing groundbreaking solutions that enhance comfort, posture, and mobility. From the pioneering Frido Go shower wheelchair to its expanding portfolio of lifestyle products like the Ultimate Mattress and Deep Sleep Pillows, Frido consistently strives to make daily living easier for individuals across India.
“At Frido, our mission is to make daily living effortless through thoughtfully designed products,” said Mr. Ganesh Sonawane, Founder and CEO of Frido. “Partnering with Kaizzen marks a significant step in reaching our audience more effectively. With their expertise in strategic communication, we aim to showcase how Frido enhances comfort and accessibility for millions of Indians.”
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Kaizzen, with over 16 years of experience in public relations, digital marketing, and corporate communication, brings a wealth of knowledge and expertise to the partnership. “Frido’s dedication to transforming everyday living through innovation resonates deeply with our philosophy at Kaizzen,” said Mr. Nikhil Pavithran, Chief Operating Officer at Kaizzen. “We are excited to partner with them and leverage strategic communication to highlight their impactful solutions. Together, we aim to build a powerful narrative that establishes Frido as a leader in ergonomic living and inspires a future where comfort and accessibility are universal priorities.”
This partnership underscores Frido’s commitment to innovation and its vision of a future where freedom and comfort are an integral part of everyday life for all.
