New Delhi: Flipkart has announced the return of its popular Big Billion Days sale just in time for Diwali 2024. This marks the first time the company has re-launched a major sale within the same year, highlighting its commitment to customer-centric initiatives.
The unexpected announcement came after Bollywood actor Varun Dhawan accidentally shared a tweet about his broken iPhone, expressing a wish for the Big Billion Days sale to return. Thousands of fans and customers quickly echoed his sentiment, creating a wave of online enthusiasm for the sale.
In response to this overwhelming public demand, Flipkart made the decision to bring back the Big Billion Days sale, focusing exclusively on gadgets like the iPhone. “For the first time, a brand has brought back an offer solely because of the love it received from customers,” said a Flipkart spokesperson. “Our goal has always been to bring value to our consumers, and this Diwali, we wanted to go a step further—listening to what they wanted and delivering beyond expectations.”
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The sale will offer discounts on the latest gadgets, including the highly sought-after iPhone 15 and Samsung Galaxy S23, making it the perfect time for festive upgrades. What sets this campaign apart is its reliance on social conversations rather than traditional advertising. Flipkart leveraged the organic buzz created by Varun Dhawan’s tweet to drive the sale’s revival.
With Diwali being the biggest gifting season of the year, this is an opportunity for customers to grab tech products at unbeatable prices. Flipkart invites customers to stay tuned on social media for exclusive announcements, offers, and more surprises during the Big Billion Days sale.
