New Delhi: ESAF Small Finance Bank recently launched its ‘Clap of Joy’ campaign to mark its seventh anniversary. The campaign aimed to gauge customer experiences and the bank’s impact on communities.
An eight-member crew traveled across India, interacting with customers and capturing their stories. The resulting films showcased the positive impact ESAF has made on people’s lives.
George Thomas, EVP-HR at ESAF, emphasized the bank’s commitment to social upliftment. Sony V. Mathew, VP, head – branding and communication, highlighted the campaign’s success in building brand awareness.
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Rajesh K. Abraham, the ad film director, said the ‘Clap of Joy’ perfectly captured the essence of ESAF’s success. The campaign serves as a testament to the bank’s dedication to making a positive difference.
