New Delhi: Emami Limited, a leading Indian FMCG company, has announced its plans to acquire the remaining 49.60% stake in Helios Lifestyle Pvt Ltd, the parent company of the popular men’s grooming brand, The Man Company. This move will solidify Emami’s position in the rapidly growing digital-first premium male grooming segment.
Emami, which already holds a significant 50.40% stake in Helios, has entered into a binding agreement to acquire the remaining shares. The company believes that this complete ownership will enable it to further accelerate the growth of The Man Company brand and expand its reach.
Harsha V Agarwal, Vice Chairman & MD of Emami Ltd, expressed his enthusiasm for the acquisition, stating, “We had strategically invested in The Man Company in 2017, recognizing its immense potential. The brand’s success and the promoters’ vision have exceeded our expectations. By acquiring 100% ownership, we aim to take the brand to even greater heights.”
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Hitesh Dhingra, Co-founder of Helios Lifestyle, welcomed Emami’s decision, emphasizing the brand’s growth and the positive impact of the partnership. He expressed confidence in Emami’s ability to further propel The Man Company’s success and establish it as a global leader in the men’s grooming market.
The acquisition of The Man Company aligns with Emami’s strategy of investing in promising digital-first brands. By leveraging its expertise and resources, Emami aims to strengthen The Man Company’s market position and drive innovation in the men’s grooming industry.
