New Delhi: In a strategic move to enhance its advertising capabilities, Disney+ Hotstar has joined forces with PubMatic, a leading independent technology company. This partnership aims to revolutionize the digital advertising landscape in India by offering advertisers wider access to the platform’s vast and engaged audience.
Through this collaboration, Disney+ Hotstar will leverage PubMatic’s advanced sell-side technology to monetize its content across various buying channels, including audience-based, private marketplace (PMP), and programmatic guaranteed campaigns. This will empower advertisers to reach a broader audience and optimize their campaigns for maximum impact.
PubMatic’s platform is renowned for its ability to connect publishers with a diverse range of global buyers while giving them complete control over their user experience and revenue generation. By integrating this technology, Disney+ Hotstar aims to deliver a premium viewing experience for its users while driving measurable results for advertisers.
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“We are excited to partner with Disney+ Hotstar, a platform known for its exceptional content and large audience,” said Jason Barnes, Chief Revenue Officer, APAC at PubMatic. “By combining our technology with Disney+ Hotstar’s premium video advertising, we can offer advertisers unparalleled opportunities to connect with highly engaged consumers in India and beyond.”
Dhruv Dhawan, Head Ads at Disney+ Hotstar, added, “Our partnership with PubMatic aligns perfectly with our goal of providing a world-class viewing experience for our users and delivering exceptional value for our advertisers. By expanding our reach to a wider pool of buyers, we can ensure that our advertising is both relevant and engaging for our audience.”
This strategic alliance between Disney+ Hotstar and PubMatic is expected to reshape the digital advertising ecosystem in India, benefiting both advertisers and consumers alike.
