New Delhi: The popular health and hygiene campaign, Dettol Banega Swasth India, has returned for its 11th season, with a renewed focus on “One World Hygiene.” The initiative, spearheaded by Dettol and NDTV, aims to promote global health awareness and address hygiene challenges through local action.
Over the past decade, Banega Swasth India has successfully reached over 24 million children across India, transforming their understanding of hygiene and inspiring positive behavioral changes. The campaign has garnered widespread support from global leaders, including Prime Ministers, Presidents, and Nobel laureates.
The launch event for the 11th season emphasized the importance of individual responsibility in maintaining community health and hygiene. Gaurav Jain, Executive Vice President of Reckitt South Asia, expressed the company’s commitment to expanding the campaign’s impact globally. “With a renewed focus on ‘One World Hygiene,’ we aim to ensure that no one is left behind in our pursuit of a healthier future for all,” he said.
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Sanjay Pugalia, Editor-in-Chief of NDTV Network, praised the long-standing partnership with Dettol and Reckitt in driving behavioral change through the Banega Swasth India campaign. He highlighted the campaign’s success in touching millions of lives and its dedication to addressing new challenges with innovation and passion.
As the 11th season unfolds, Dettol Banega Swasth India is poised to continue its mission of promoting health and hygiene awareness, fostering a healthier and more hygienic world for all.