New Delhi: In a legal victory for edtech platform Physics Wallah (PW), the Delhi High Court has issued a temporary injunction against rival coaching center Scholars Den, barring them from running advertisements that label PW as “Sasta Wallah” (cheap one). The court order comes after PW filed a lawsuit alleging that the ads were defamatory and misleading, harming their reputation and business.
Justice Mini Pushkarna, presiding over the case, acknowledged PW’s concerns, noting that the controversial ads were strategically placed near PW’s coaching centers and circulated on social media. The court emphasized that PW had presented sufficient evidence to demonstrate the potential for serious harm if the ads continued unchecked. The injunction will remain in effect until the next hearing scheduled for April 2025.
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At the heart of the dispute is PW’s pricing strategy, which offers courses ranging from Rs. 50 to Rs. 1 lakh, making them accessible to a wider student population. PW argued that Scholars Den’s “Sasta Wallah” campaign unfairly implied that their affordably priced courses were of lower quality.
PW, founded in 2016 by Alakh Pandey, initially gained popularity as a YouTube channel offering Physics lessons for the JEE exam. Its engaging teaching style and accessibility through cheap mobile data propelled its growth, amassing over 2 million followers by 2019. The recent legal battle highlights the intense competition in the Indian edtech market, where players are vying for a share of the growing student base.
