New Delhi: Colgate-Palmolive (India) has launched a groundbreaking addition to its Visible White range – the Visible White Purple toothpaste. This innovative product features purple optic brighteners that scientifically correct yellow tones in teeth, delivering noticeable results from the very first use.
Speaking about the launch, Swati Rao, Director of Oral Beauty and Personal Care Marketing at Colgate-Palmolive (India), emphasized the growing demand for personal care products in India, especially among young consumers. She highlighted the transformative power of a whiter smile and Colgate’s commitment to providing science-backed innovations.
The Visible White Purple toothpaste will be available across India through various channels, including major e-commerce platforms like Amazon, Flipkart, and Nykaa, modern trade chains, and quick commerce platforms like Swiggy Instamart, Blinkit, and Zepto.
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Harsh Shah, Managing Partner at VML, discussed the campaign strategy, emphasizing the product’s ability to revolutionize the toothpaste category. The campaign aims to position Visible White Purple as the ultimate “glow-up hack” by visually showcasing the science behind purple canceling yellow.
With its unique formula and visually appealing color, Colgate Visible White Purple toothpaste is poised to become a must-have product for those seeking a brighter, more confident smile.
