New Delhi: This Ganesh Chaturthi, Coca-Cola and Ogilvy launched a novel campaign titled ‘Happy to Queue.’ Recognizing the long queues that often accompany festivals, Coca-Cola transformed these wait times into refreshing experiences.
The campaign featured a symbolic Coke bottle installation, which was placed at popular festival locations like Andheri Cha Raja during Ganesh Utsav. The installation, adorned with mist fans and bubbles, created a festive and cool atmosphere. Visitors were also offered chilled Coca-Cola drinks, adding to the joyous occasion.
An aerial view of the installation and crowd movement captured the essence of the campaign, resembling bubbles in a Coke bottle, ready to burst with excitement.
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Kaushik Prasad, Senior Director of Marketing at The Coca-Cola Company, expressed the campaign’s intent, stating, “At Coca-Cola, we believe in the magic of togetherness and celebrating shared moments. With ‘Happy to Queue,’ we wanted people to enjoy the festive cheer in a new way, celebrating unity and the effervescence of life, much like sharing a chilled bottle of Coke.”
Sukesh Nayak, Chief Creative Officer of Ogilvy India, added, “Real Magic is when you can make standing in a line exciting and refreshing. This festive season, Coke’s ‘Happy to Queue’ campaign gave people a chance to experience what it feels like to be inside a Coke bottle, uplifting them to feel one with the fizz and the bubbles.”
Coca-Cola’s ‘Happy to Queue’ campaign successfully transformed a common festival experience into a joyful and refreshing one, reinforcing the brand’s connection with celebrations and shared moments.
