New Delhi: This Diwali, Burger King India is shaking things up with a firecracker of a campaign! #BurgerKingSwaadKaPatakha (“Taste Explosion”) is a unique initiative that lets customers unleash their creativity and celebrate the festival of lights in a fun, tech-driven way.
Design Your Own Dhamaka Packaging
The heart of the campaign lies in a dedicated microsite (http://burgerkingswaadkapatakha.com/). Here, food lovers can choose from six of their favorite Burger King menu items and pair them with a variety of firecracker-inspired designs. Powered by AI technology, the microsite then helps you create personalized packaging that’s as explosive as your taste buds.
Share & Win a Whopper
Once you’ve designed your masterpiece, show it off! Share your creation on social media platforms like Instagram, tagging Burger King India and using the hashtag #BurgerKingSwaadKaPatakha. Not only will you be spreading Diwali cheer, but you’ll also be entered to win a free Whopper – a delicious reward for your creativity.
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Innovation Meets Tradition
“At Burger King, we’re always looking for ways to deepen customer engagement,” says Kapil Grover, Chief Marketing Officer of Burger King India. “Our flavors are designed to create taste explosions, and the #BurgerKingSwaadKaPatakha campaign lets our guests express their creativity in a fun, interactive way. This initiative not only celebrates Diwali but also solidifies our commitment to innovation and technology.”
Anupama Ramaswamy, Joint MD & Chief Creative Officer at Havas Creative India, adds, “This campaign beautifully merges culture and technology, inviting fans to celebrate togetherness through a fun AI-driven experience. It’s a celebration of taste that resonates with the festive spirit.”
A Memorable Diwali Experience
The #BurgerKingSwaadKaPatakha campaign kicked off with teasers on Instagram starting October 28th, with the full unveiling of the packaging designs happening between October 28th and November 1st. By blending the traditions of Diwali with cutting-edge technology, Burger King India aims to create a truly memorable experience for its customers this festive season. So head over to the microsite, design your own firecracker-worthy packaging, and celebrate Diwali with a taste explosion – Burger King style!Sources and related content
