New Delhi: BL Agro, a leading name in the food industry, has launched a new television commercial (TVC) for its Nourish Pulses brand. The TVC was unveiled at the prestigious World Food India 2024 event held at Bharat Mandapam in New Delhi.
The TVC, conceptualized and produced by Leads Brand Connect, a renowned creative agency, showcases a heartwarming mother-daughter conversation centered around the convenience of Nourish Pulses. The ad highlights the unique zipper-lock packaging of the pulses, emphasizing how it eliminates the need for additional storage containers.
Ashish Khandelwal, Managing Director of BL Agro, expressed his satisfaction with the new TVC, stating, “We wanted to position Nourish Pulses as a brand that offers superior quality and practical convenience. The zipper-lock packaging is a game-changer, ensuring that the pulses stay fresh without any extra effort. It’s a perfect solution for today’s busy households.”
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Richa Khandelwal, Managing Director of Leads Brand Connect, shared her vision for the campaign, “We wanted to create an ad that resonated with consumers on a personal level. The mother-daughter dynamic is relatable, and the focus on convenience and quality aligns with the growing consumer awareness about healthy eating habits.”
The TVC is expected to make a significant impact on the market, showcasing the unique benefits of Nourish Pulses and reinforcing BL Agro’s commitment to providing high-quality food products.
