New Delhi: The sixth season of AsiaNet’s Bigg Boss Malayalam has come to a close, leaving behind a legacy of record-breaking viewership and a captivated Malayali audience. Launched on March 10, 2024, the season featured 25 contestants from diverse backgrounds who navigated a world of challenges, alliances, and emotional highs and lows.
The grand finale of Bigg Boss Malayalam Season 6 cemented its place as the show’s most successful season yet. It achieved the highest ratings in the show’s history, captivating a staggering 2.7 crore viewers in Kerala alone. This translates to a remarkable 35% increase in viewership compared to the previous season.
Mohanlal, the show’s ever-popular host, continued to be a major draw. His charisma and iconic “A 10” digital font presentation kept viewers engaged throughout the season. Innovative twists like the Power Room and the introduction of six wildcard contestants simultaneously added an element of surprise and excitement.
The show’s impact extended beyond television. Bigg Boss Malayalam Season 6 became a digital phenomenon, with viewership on Disney+ Hotstar surging by 55%. Social media engagement skyrocketed, with mentions doubling and voting for contestants increasing by a whopping 69%. The final week alone saw an incredible 87% spike in voting, highlighting the show’s intense popularity.
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The success of Bigg Boss Malayalam Season 6 wasn’t solely driven by its captivating format and charismatic host. The esteemed sponsors played a crucial role in amplifying the show’s reach. From title sponsor Ski Ice Cream to co-presenting brands like Atomberg and Amruthaveni, a robust network of partners ensured the show remained a top contender.
With its record-breaking ratings, digital dominance, and deep cultural connection, Bigg Boss Malayalam Season 6 has undoubtedly set a new benchmark for reality television in Kerala. It leaves behind a legacy of entertainment and a testament to the power of shared experiences in today’s digital age.
