New Delhi: Battlegrounds Mobile India (BGMI), the popular battle royale game, has once again made headlines by roping in Olympic gold medalist Neeraj Chopra for its latest ad campaign. The ad, which takes a humorous and self-aware approach, showcases Chopra’s gaming skills and his connection to the game’s community.
The minute-long ad features Chopra in a double role, where he interviews himself and his sidekicks about his gaming prowess. The conversation takes a humorous turn as Chopra cleverly connects the real-world sport of javelin throw with the in-game action of grenade spamming.
This latest move by BGMI is part of its aggressive marketing strategy, which has seen the game collaborate with several high-profile celebrities and brands. In the past year, BGMI has partnered with Bollywood stars Ranveer Singh and Deepika Padukone, as well as the Indian Premier League (IPL) franchise Mumbai Indians.
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By associating itself with popular cultural figures and sporting icons, BGMI aims to expand its reach beyond the traditional gaming audience and appeal to a wider demographic. This strategy is particularly important in the highly competitive Indian mobile gaming market, which is expected to grow significantly in the coming years.
However, BGMI’s journey has not been without its challenges. The game faced a ban in 2021, but it has since made a strong comeback, amassing over 199 million downloads in India. The game’s popularity can be attributed to its engaging gameplay, regular updates, and strong community support.
It remains to be seen whether BGMI’s aggressive marketing approach will help it solidify its position as the leading mobile battle royale game in India. With its growing list of celebrity endorsements and strategic partnerships, the game is certainly on the right track to achieving this goal.
