New Delhi: Bata India has unveiled its latest campaign, “Stronger Inside,” marking the launch of its revolutionary Power Energy Collection. The campaign underscores the belief that true fitness isn’t about innate talent, but about harnessing the inner power to conquer challenges.
The new Power Energy Collection, designed in Canada and incorporating cutting-edge technology, is the embodiment of this philosophy. Equipped with Power XO Rise technology, the shoes boast a highly responsive midsole that delivers a 25% increase in energy rebound. Catering to diverse fitness needs, the collection offers options for training, running, and workouts.
Deepika Deepti, Head of Marketing at Bata India, emphasized the campaign’s core message, stating, “Our campaign celebrates inner strength and inspires people to overcome challenges. The Power Energy collection embodies this spirit, offering both performance and style.”
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Bata’s commitment to innovation extends beyond the Power Energy Collection. The company has also reintroduced its EasySlide range, designed for effortless wear without the need for hands. This re-launch underscores Bata’s dedication to setting new standards in convenience and style.
Olivier Heck, Global Athleisure Brands Director at Bata Group, highlighted the growing fitness enthusiasm among Indian consumers and Bata’s role in supporting their aspirations. He emphasized the unique blend of global innovation and local consumer insights that define the Power Energy Collection.
Bata’s “Stronger Inside” campaign and the launch of the Power Energy Collection signify the brand’s dedication to empowering individuals to achieve their fitness goals through style, comfort, and performance.
