New Delhi: Asiaville, the media-tech company known for its innovative approaches to content creation, has unveiled a new, patent-pending format: AyeVee Interactive and Gamified Experience (AIGE). This initiative positions Asiaville as a trailblazer in India’s interactive content space, merging cinematic video with interactive entertainment and gaming elements.
Asiaville, established in 2019 by Tuhin Menon and Sashi Kumar, has consistently pushed the boundaries of traditional content delivery. Their focus on native language content has helped them reach over 150 million monthly users, delivering more than 80 million video views each month. With AIGE, Asiaville aims to revolutionize content consumption by transforming linear storytelling into an immersive, multi-directional interactive experience.
Historically, content consumption has followed a straightforward path, evolving from print to big screens, then to small screens. Asiaville’s AIGE format disrupts this trajectory by integrating the audience into the storytelling process. This innovative approach seeks to foster deeper engagement, allowing users to interact, make decisions, play games, and influence the narrative.
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The launch of AIGE on Asiaville’s app, AyeVee, introduces two pioneering shows: “Who Killed Kavitha?” and “Let Me Out!”. Both shows were fully sponsored before their launch, reflecting strong market confidence in this new format.
AIGE offers several unique features designed to enhance user engagement and create a more immersive experience:
Gamified Experiences: Users are immersed in a world where they play games, ranging from simple to complex, to advance the storyline. Leaderboards track user performance, and top players can win attractive prizes from show sponsors.
Hyper-Interactive Gameplay: Users experience real-time interactions, make decisions, and follow personalized storylines that respond to their actions within live-action video content.
Seamless Integration: AIGE blends movie-like video entertainment with gaming and interactive elements, placing viewers at the heart of the experience.
Tuhin Menon, co-founder and CEO of Asiaville Interactive, highlighted the significance of this launch: “The introduction of AIGE marks a pivotal moment for Asiaville and the Indian media industry as a whole. This patent-pending format combines cinematic entertainment, interactivity, and gaming into a seamless experience, putting the user at the heart of the storytelling process. We believe AIGE heralds a new era in entertainment, enhancing viewer connection and investment in content. Our focus remains on creating great IP that can transition across social media, OTT, and now into the interactive and gamified realm.”
Asiaville’s AIGE is set to redefine the media landscape, offering a unique blend of interactivity and narrative depth. By positioning the audience as active participants rather than passive viewers, Asiaville is pushing the boundaries of what digital entertainment can achieve.
