New Delhi: The Advertising Standards Council of India (ASCI) has elected BCCL President & Chief Brand Officer Partha Sinha as its chairman for the 2024-25 term. The appointment was made during the organization’s annual general meeting.
Joining Sinha on the ASCI Board of Governors are Sudhanshu Vats, Deputy Managing Director of Pidilite Industries, as Vice-Chairman, and S. Subramanyeswar, Group CEO & Chief Strategy Officer-APAC of Lintas India, as Treasurer.
In his new role, Sinha expressed his commitment to ensuring the coexistence of creativity and responsibility in the advertising industry. He highlighted the importance of leveraging technology and AI to monitor errant advertising and implement preventive measures.
ALSO READ: FTII Takes a Giant Leap Towards Deemed University Status
Outgoing Chairman Saugata Gupta reflected on his tenure, emphasizing the significant developments and changes that ASCI has undergone during his leadership. He pointed to the formation of the ASCI Academy as a key milestone in promoting responsible and progressive advertising.
ASCI’s annual report highlighted its achievements and strategic initiatives, including the expansion of the ASCI Academy. The Academy has successfully trained over 33,300 new and emerging professionals, fostering a culture of ethical principles within the advertising community.
Furthermore, ASCI has engaged in research and thought leadership through collaborative projects, such as partnerships with Khaitan & Co., the UN Women-led Unstereotype Alliance, and Lexplosion.
In the past year, ASCI has actively participated in stakeholder and government consultations to address issues like dark patterns, green claims, and surrogate advertising. The organization has also updated its guidelines on various categories to keep pace with evolving industry dynamics and consumer expectations.
ASCI reiterated its commitment to advancing ethical, inclusive, and transparent advertising. The organization processed over 10,000 complaints and reviewed over 8,200 advertisements in the past year, demonstrating its role as a vigilant guardian of the advertising industry.
