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Varun and Shraddha Kapoor turn up the heat in Ajio’s Big Bold Sale campaign

Varun Dhawan & Shraddha Kapoor turn up the heat in Ajio’s Big Bold Sale! Catch them in quirky ads with David Dhawan, promoting massive discounts on top brands.
Varun Dhawan and Shraddha Kapoor bring the laughs (and the fashion!) in Ajio's Big Bold Sale campaign! Check out their hilarious attempts to convince David Dhawan to film in Paris for some serious shopping!

New Delhi: Varun Dhawan and Shraddha Kapoor have joined forces to promote Ajio’s Big Bold Sale, a fashion extravaganza offering massive discounts on a wide range of clothing and accessories. The duo’s infectious energy and playful camaraderie are on full display in a series of quirky ads that have caught the attention of fashion enthusiasts and movie buffs alike.

In one ad, the dynamic duo is seen trying to convince director David Dhawan, Varun’s father, to shoot his next film in Paris, citing the irresistible shopping opportunities as their primary motivation. Another ad features the pair dressed to the nines at a funeral, much to the surprise of the mourners and the director.

The ads highlight Ajio’s Big Bold Sale, which boasts discounts of 50% to 90% on over 20 lakh styles from 6,000 leading brands. The sale is a direct challenge to rival fashion e-commerce platforms Myntra and Flipkart, which are also hosting their own end-of-season sales.

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Shraddha Kapoor, who recently starred in the blockbuster hit “Stree 2,” has been associated with Ajio since 2022. Varun Dhawan, known for his roles in films like “Bhediya” and “Judwaa 2,” adds his star power to the campaign, creating a dynamic duo that is sure to resonate with Ajio’s target audience.

The Ajio Big Bold Sale is a fashion lover’s paradise, offering a diverse range of styles and brands at unbeatable prices. With Varun and Shraddha leading the charge, Ajio is set to make a big splash in the competitive world of online fashion retail.

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