New Delhi: In the ever-evolving world of digital content, a new player has emerged with a focus on creating video content that truly resonates with audiences. Punctuate Productions, a Mumbai-based content studio founded by industry veterans Prash Dalvi and Saloni Surti, is making a name for itself by crafting compelling video solutions driven by an “Emotive Content Strategy.”
Launched earlier this year, Punctuate Productions offers a wide range of video services, including short video production, digital video films, TV commercials (TVCs), content IPs, branded content, and more. What sets them apart is their commitment to creating videos that evoke genuine emotions and connect with viewers on a deeper level.
“With just a swipe of the thumb, consumers can skip any content,” says Prash Dalvi, Co-Founder of Punctuate Productions. “We see this as our challenge – and our commitment. We create videos that people don’t just see; but seek out. By crafting content that aligns with what consumers genuinely want, we ensure every frame resonates, captures, and holds attention.”
Dalvi brings over 12 years of experience in the content creation industry, having worked with companies like Pepper Content, Stonks Studios, and Social Samosa. His expertise in short-form content has resulted in viral campaigns for brands like Swiggy and Google.
Saloni Surti, Co-Founder of Punctuate Productions, adds, “At Punctuate Productions, we are driven by a commitment to authenticity and impact, collaborating with brands and agencies to create videos that seamlessly weave into the fabric of consumers’ daily lives.”
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Surti’s background includes 13+ years in journalism and content marketing, working with various esteemed publications. This experience gives her a unique perspective on crafting narratives that resonate with audiences.
Punctuate Productions’ “Emotive Content Strategy” (ECS) focuses on triggering a spectrum of emotions in viewers, going beyond simple joy or sadness. Their videos aim to spark curiosity, intrigue, and even envy or contempt, driving viewers to engage with the content and take action.
Since its inception, the company has partnered with an impressive roster of clients, including the Bill & Melinda Gates Foundation, Motilal Oswal AMC, Edelweiss Mutual Fund, Swiggy, Google India, Upstox, Prime Video India, and more.
Some of their notable campaigns include:
- Bachpan Wali Diwali for Edelweiss Mutual Fund: [Insert Instagram link]
- Meri Taraf Se for Motilal Oswal AMC: [Insert Instagram link]
- Bill & Melinda Gates Foundation: [Insert Instagram link]
In addition to branded content, Punctuate Productions is also the creative force behind “Human Behind the Marketer,” a leading A&M interview series featuring industry experts in advertising, marketing, and digital. The first season showcased prominent figures like Piyush Pandey and Krishnarao Buddha.
With a growing team and a strong commitment to creating impactful video content, Punctuate Productions is poised to become a major player in the video solutions market. Their focus on emotional connection and audience engagement sets them apart in a crowded field.
