New Delhi: In a move poised to revolutionize the Indian home improvement sector, leading retailer Mr. DIY has announced a strategic partnership with ThinkROI, a prominent digital media and creative agency. This collaboration aims to leverage the power of digital media to significantly enhance Mr. DIY’s brand presence, recall value, and overall favorability among Indian audiences.
Rupinder Singh, Chief Business Officer at ThinkROI, expressed his enthusiasm for the partnership. He emphasized that this collaboration goes beyond a typical client-agency relationship. “We aim to create a new niche for the home improvement retail concept in India, which is still a relatively new market,” Singh stated. “ThinkROI is dedicated to propelling Mr. DIY to new heights in the digital sphere, fundamentally transforming the Indian home improvement landscape.”
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Harnessing the Power of Digital Media for Growth
Sarada Prasad, Chief Growth Officer at ThinkROI, echoed Singh’s sentiments, highlighting the immense potential of digital media in this partnership. “The Indian market is increasingly online-driven, and this presents a golden opportunity to leverage the power of digital media to empower Mr. DIY’s journey towards even greater success,” Prasad explained. “This collaboration will redefine how Indian consumers perceive the home improvement sector. We’re excited to embark on this thrilling journey together.”
Maneesh Sharma, CEO of Mr. DIY India, shared his vision for the partnership. “By joining forces with ThinkROI, we aim to not only solidify Mr. DIY’s position as the perfect one-stop shop for all home improvement needs, but also to establish ourselves as an integral part of every Indian household, catering to the needs of every family member,” Sharma said. “By combining cutting-edge technology with effective communication strategies, we hope to inspire our audience to fully embrace the Mr. DIY experience.”
