New Delhi: Bollywood actor Saif Ali Khan has lent his royal charm to a new brand campaign for Radico Khaitan’s premium whisky, Royal Ranthambore Heritage Collection. The campaign showcases Khan’s on-screen charisma and royal lifestyle, perfectly complementing the essence of the whisky brand.
Radico Khaitan, a leading Indian spirits company, unveiled the campaign featuring Khan as the face of their new luxury whisky. Khan, known for his Nawab of Pataudi lineage, brings a unique blend of nobility and allure to the brand.
Abhishek Khaitan, managing director of Radico Khaitan, expressed his enthusiasm for the campaign, stating that it marks a significant milestone for the company as they redefine luxury in the Indian spirits industry. He emphasized that Royal Ranthambore Whisky embodies the regal spirit of the Ranthambore National Park and its iconic tigers, and Saif Ali Khan’s royal heritage and effortless elegance perfectly resonate with the brand’s identity.
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The campaign video showcases Khan’s regal presence alongside the majestic Ranthambore tiger, symbolizing the perfect fusion of royalty and modernity. Khan’s smooth sophistication and boldness mirror the rich, full-bodied flavor of the whisky, making the campaign a celebration of two iconic brands that redefine luxury and tradition.
Amar Sinha, COO of Radico Khaitan, shared his excitement about the campaign, highlighting that it’s more than just a celebrity endorsement. He emphasized that the partnership with Saif Ali Khan is akin to hosting a royal feast, where every detail is meticulously crafted. Sinha stated that Khan’s presence elevates the brand experience and creates a lifestyle steeped in elegance and tradition.
Saif Ali Khan also expressed his enthusiasm for the collaboration, stating that he is honored to represent a brand that embodies strength, sophistication, and a unique fusion of heritage and contemporary flair.
The new campaign is being released across various media platforms, including television, outdoor media, and digital channels, to reach a wide audience and create a lasting impression.
