New Delhi: In a growing trend, Cloudnine Hospitals, the Mumbai-based maternity healthcare chain, has taken to LinkedIn to find its new creative agency partner. Following the footsteps of companies like ACKO and Atlys, Cloudnine is leveraging the professional networking platform to connect with creative agencies.
Poornima R.M., Head of Brand Marketing at Cloudnine Hospitals, announced the search on LinkedIn, stating, “Are you a creative agency with experience across diverse industries? We’re looking for a partner who can bring fresh, innovative ideas to boost brand awareness and drive website traffic through creative campaigns.”
The ideal candidate, according to the post, is a creative agency with a proven track record of developing innovative ideas for diverse industries. Cloudnine seeks a partner who can craft engaging marketing campaigns to elevate brand awareness and increase website traffic.
Following the Trend
Cloudnine isn’t alone in this approach. Companies across various sectors are increasingly utilizing LinkedIn to find creative agencies. Just recently, ACKO, an online D2C insurance company, used the platform to announce their search for a “design-first, design-only” agency. ACKO, seeking an extension of their marketing team, highlighted the need for expertise in various areas such as OOH redesign, physical collateral for BTL activation, and infographic design.
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Previously, online visa application company, Atlys, garnered interest from over 200 creative agencies on LinkedIn for their launch campaign and ultimately selected The Voice Company, an advertising and content agency, as their partner.
The Search Continues
Cloudnine’s search for a creative partner signifies the growing importance of social media platforms like LinkedIn for professional networking and business development. The platform allows companies to connect with a vast pool of talented agencies, increasing the likelihood of finding the perfect fit.
Agencies interested in partnering with Cloudnine Hospitals can reach out to Poornima R.M. at poornimar@cloudninecare.com.