New Delhi: In a strategic move to enhance the Olympics 2024 viewing experience for millions of Indians, JioCinema, India’s leading streaming platform, has partnered with popular social media platform ShareChat. The collaboration aims to deliver exclusive short-form multilingual content centered around the Paris Olympics, scheduled from July 26 to August 11, 2024.
Celebrating the Olympic Spirit
Through this partnership, JioCinema and ShareChat aim to capture the essence of the Olympics by providing viewers with the most exciting moments of the games in their preferred regional languages. Additionally, the collaboration will feature insights from renowned sports legends and expert commentators, offering fans a deeper understanding of the athletic feats.
A Winning Partnership
Viacom18, the proud owner of the official media rights for the Paris Olympics 2024, has expressed its enthusiasm for the partnership. The company believes that this collaboration will significantly contribute to making digital content accessible to a wider Indian audience and fostering a deeper engagement with the Olympics through innovative content formats.
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Short-Form Content Takes Center Stage
Gaurav Jain, Chief Business Officer of ShareChat and Moj, highlighted the significance of short-form content in today’s digital landscape. He expressed his excitement about partnering with JioCinema to bring the Olympics to ShareChat’s vast user base. By offering content in multiple regional languages, ShareChat and Moj have solidified their position as preferred platforms for sports enthusiasts, enabling fans to connect with Team India’s journey like never before.
Innovation at the Core
Viacom18 emphasized its commitment to innovation in delivering the Paris Olympics 2024. The partnership with ShareChat is a testament to this commitment, as it introduces a fresh approach to engaging fans through unique content offerings. By featuring former Olympians as studio experts and providing curated feeds, Viacom18 aims to create an immersive and exciting viewing experience for all.
This collaboration between JioCinema and ShareChat marks a significant step forward in the way sports content is consumed in India. By combining the strengths of both platforms, they are set to redefine the Olympics viewing experience for millions of fans across the country.
