New Delhi: Get ready to book your Bajaj Pulsar, Dominar, Avenger, Platina, or CT motorcycle online! Bajaj Auto, a leading Indian motorcycle manufacturer, has announced a collaboration with Flipkart, India’s leading e-commerce platform. This exciting partnership makes Bajaj Auto the first company to offer its entire motorcycle range, from 100cc to 400cc, on an e-commerce platform in India.
Seamless Online Booking for a Faster Buying Experience
This move is a major step towards an omni-channel strategy for Bajaj Auto, offering customers the convenience of booking a motorcycle online alongside their well-established network of dealerships. Customers in 25 cities can now browse Bajaj’s extensive range on Flipkart and book their dream bike from the comfort of their homes or offices. Bajaj promises a “seamless and quick buying experience” through this online platform.
Special Launch Offers and Easy Financing Options
To sweeten the deal, Bajaj Auto is offering attractive launch offers for a limited period. Customers can avail discounts of up to ₹5,000 along with the convenience of 12-month No Cost EMI options on Flipkart. Additionally, various card offers might be available on the platform, making the purchase even more affordable.
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Quotes from Industry Leaders
Speaking on the launch, Sarang Kanade, President – Motorcycle Business, Bajaj Auto Ltd., expressed his enthusiasm: “We are thrilled to announce our collaboration with Flipkart, marking a new era in how customers can purchase Bajaj motorcycles. This initiative reflects our commitment to innovation and customer convenience.”
Jagjeet Harode, Vice President – Electronics at Flipkart, echoed the sentiment: “We are delighted to collaborate with Bajaj Auto to bring their extensive range of motorcycles to our e-commerce platform. By offering Bajaj motorcycles on Flipkart, we are not only expanding our automotive category, but also making it easier for customers across India to conveniently book their preferred bikes from the comfort of their homes.”
Benefits for Customers
This collaboration offers several benefits for customers:
- Convenience: Book your Bajaj motorcycle online from anywhere, anytime.
- Wider Reach: Increased accessibility for customers in smaller cities or those who might not have a Bajaj dealership nearby.
- Transparency: Easy access to information and specifications online.
- Special Offers: Take advantage of introductory discounts and financing options.
The Future of Motorcycle Sales in India
This partnership between Bajaj Auto and Flipkart signifies a potential shift in how motorcycles are purchased in India. With the growing popularity of online shopping, this move could pave the way for a more convenient and accessible buying experience for motorcycle enthusiasts across the country.
