New Delhi: In a powerful collaboration aimed at promoting vegetarian health, HealthOK, a leading brand of 100% vegetarian multivitamin tablets from Mankind Pharma, has partnered with Bikanervala, a renowned multinational Indian vegetarian restaurant and sweets chain. This exciting alliance seeks to champion the well-being of vegetarians across the country.
The partnership highlights the unique challenge faced by vegetarians – ensuring they receive all the essential nutrients their bodies require. With a limited dietary range compared to omnivores, vegetarians can sometimes struggle to meet their daily vitamin and mineral needs.
To address this concern, HealthOK has launched a campaign video that cleverly connects with Bikanervala’s brand identity. Just as Bikanervala is synonymous with delicious and wholesome vegetarian cuisine, HealthOK positions itself as the go-to source for reliable, 100% vegetarian multivitamins.
Quotes from Industry Leaders
Joy Chatterjee, Associate Vice President, Sales and Marketing Head at Mankind Pharma, emphasized the significance of this collaboration: “Studies indicate that nearly 39% of Indians are vegetarian, placing them at a higher risk of vitamin deficiency. This partnership with Bikanervala amplifies our ’24 Hour Active Energy’ campaign by showcasing HealthOK as a 100% vegetarian multivitamin, formulated entirely with plant-based ingredients. By aligning with Bikanervala, a brand that shares our commitment to vegetarianism, we aim to empower vegetarians to maintain a healthy lifestyle without compromising their dietary choices.”
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Sangeeta Goel, GM Marketing at Bikanervala, echoed the sentiment: “We at Bikanervala are thrilled to partner with HealthOK in supporting vegetarian health and wellness. Our dedication to providing high-quality vegetarian food perfectly complements HealthOK’s mission of offering essential nutrients through their supplements. Together, we strive to make a healthy lifestyle more accessible for vegetarians across India.”
A Symbiotic Partnership for a Healthier Future
This joint effort underscores both brands’ dedication to fostering a healthier future for everyone. It empowers vegetarians to make informed dietary decisions that align with their values while ensuring they receive the vital nutrients needed to thrive.
This strategic partnership between HealthOK and Bikanervala paves the way for a more informed and empowered vegetarian community in India.
