New Delhi: Get ready for some high-octane action and hilarious twists! Snickers, the world-famous chocolate bar, has announced Bollywood director Rohit Shetty as its new brand ambassador in India. Known for his larger-than-life personality and action-packed films, Shetty’s signature style is a perfect fit for Snickers’ iconic “You’re Not You When You’re Hungry” campaign.
A Match Made in Action Heaven
This exciting collaboration brings Shetty’s love for cars and action to life in a new TV commercial conceptualized by DDB Tribal. The ad opens with Shetty mentoring a young boy at a driving school. As the boy struggles, Shetty takes the wheel, showcasing his impressive skills. But things take a hilarious turn when the car suddenly sputters to a halt, leading them into a bustling fish market and eventually ending up on a boat in the middle of the sea!
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The boy offers Shetty a Snickers, highlighting the campaign’s message: hunger can truly transform you. Upon taking a bite, Shetty magically transforms back into a calm and collected driving instructor.
Shetty Excited for the Perfect Partnership
Shetty expressed his enthusiasm about the collaboration, stating, “This aligns perfectly with my on-screen persona. The message – that hunger can turn you into someone completely different – is something I think everyone can relate to.” He’s looking forward to sharing this fun and high-energy campaign with audiences across India.
Strengthening Snickers’ Position
Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, is thrilled to have Shetty on board. “Rohit’s authentic and adventurous personality is a perfect fit with Snickers,” he said. Rao believes this collaboration will not only strengthen Snickers’ position as the ultimate hunger bar but also resonate with the Gen Z audience through humor and high-octane drama.
A Hilarious Continuation of a Beloved Campaign
Iraj Fraz, Creative Head at DDB Tribal, emphasizes the enduring nature of Snickers’ “You’re Not You When You’re Hungry” campaign. “We are simply continuing the tradition with a fresh interpretation,” he said. Fraz assures audiences will enjoy the campaign just as much as the team enjoyed creating it.
So, the next time hunger pangs hit, remember: You’re not you when you’re hungry. Grab a Snickers and get ready to transform back into your best self!
