New Delhi: Leading Indian travel company, SOTC Travel, has announced their appointment of 21N78E Creative Labs as their new creative agency. This decision comes after a competitive multi-agency pitch process.
SOTC Travel, with a legacy spanning over 75 years, is known for its omnichannel travel solutions catering to both domestic and international destinations. The company recently unveiled a refreshed brand positioning: “No one understands the Indian traveller better than SOTC.” This shift in messaging reflects their goal to connect with a wider audience and establish themself as the go-to travel partner for Indian consumers.
Asif Riaz, Vice President and Head of Marketing at SOTC Travel, shared his enthusiasm about the new partnership. “We are excited to collaborate with 21N78E Creative Labs as we embark on this new chapter,” Riaz said. “Their innovative approach aligns perfectly with our vision of crafting impactful and meaningful communication that resonates with today’s travellers.”
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Nikhil Shahane, COO of 21N78E Creative Labs, expressed his delight about partnering with SOTC Travel. “We are thrilled to be working with a leader in the Indian travel industry,” Shahane said. “Our team is passionate about travel, and we are eager to develop creative campaigns that will help SOTC achieve their business goals.”
Shahane further hinted at some exciting projects on the horizon. “We have a team packed with travel enthusiasts who are all set to push the envelope for the SOTC brand,” he said. “Combining our strategic understanding of the travel sector with a drive for innovation, we are aiming to achieve some industry-firsts in the coming months.”
This partnership between SOTC Travel and 21N78E Creative Labs signifies a new era for the travel company. With a renewed brand identity and a passionate creative partner by their side, SOTC Travel is poised to make a significant impact on the Indian travel landscape.
