New Delhi: Cricket fever is set to grip the UAE once again as Zee Entertainment Enterprises unveils a captivating marketing campaign for the third edition of the DP World International League T20 (ILT20). The tournament, scheduled to commence on January 11, 2025, promises high-octane action featuring some of the biggest names in global T20 cricket.
ZEE’s latest TV commercial (TVC) brings together a dynamic mix of cricketing superstars and Bollywood talent. Australian batting sensation David Warner, representing Dubai Capitals, and West Indies all-rounder Jason Holder, from Abu Dhabi Knight Riders, headline the campaign. Adding a touch of humor and local flavor are renowned Indian actors Deven Bhojani and Anand Tiwari.
The TVC, shot against the stunning backdrop of the UAE, perfectly captures the excitement and energy of the ILT20. With the tagline “Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane” (The world’s top players have arrived to showcase their brilliance), the #DikhayengeApnaJalwa campaign resonates with the tournament’s global appeal.
“It’s an honor to be a part of this campaign for one of the most competitive T20 leagues in the world,” said David Warner at the campaign launch. “This season promises to be even bigger and better, and I can’t wait to see the fans come out in force.”
Jason Holder echoed Warner’s enthusiasm, stating, “The ILT20 provides a fantastic platform for players to showcase their skills on a global stage. I’m looking forward to some thrilling contests and unforgettable moments.”
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The DP World ILT20 boasts six formidable franchises: Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors, owned by some of the biggest names in sports and business.
Cricket enthusiasts can catch all the action live on ZEE’s network of 15 channels, including &Pictures, &Pictures HD, Zee Cinema HD, and Zee Zest, as well as on the popular streaming platform ZEE5.
Ashish Sehgal, Chief Growth Officer – Digital and Broadcast Revenue at ZEE, emphasized the company’s commitment to delivering a world-class viewing experience. “We aim to provide an innovative and immersive experience that resonates with cricket fans across the globe,” he stated.
David White, CEO of ILT20, highlighted the significance of international stars like Warner and Holder in promoting the league’s global reach. “Their presence underscores the passion for cricket that transcends borders,” he remarked.
Season 3 will feature a constellation of cricketing stars, including Sri Lankan captain Dasun Shanaka, West Indian powerhouses Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard, and Rovman Powell, along with returning favorites like Sikandar Raza, Chris Jordan, and James Vince.
With its star-studded line-up, captivating campaign, and extensive broadcast reach, the DP World ILT20 Season 3 is poised to be a resounding success, solidifying its position as a premier T20 league in the world.
