New Delhi: Zee Entertainment Enterprises Limited, the official broadcasting partner of the DP World International League T20 (ILT20), has announced its plans to expand the tournament’s coverage across 15 TV channels and its OTT platform, ZEE5. Starting January 11, 2025, cricket fans in India and worldwide can tune in to witness the live action of the highly anticipated third season.
Aiming to attract a massive viewership of 230 million in India, Zee will be leveraging its South Indian channels to reach a more diverse audience. The matches will take place in Dubai, Abu Dhabi, and Sharjah from January 11 to February 9, 2025.
Cricket enthusiasts can catch all the action on Zee’s popular channels like &Pictures, Zee Cinema, Zee Action, Zee Biskope, Zee Zest, Zee Cinemalu, Zee Telugu, Zee Thirai, Zee Tamil, Zee Kannada, &Flix, and the free-to-view ZEE5 platform.
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Ashish Sehgal, Chief Growth Officer at Zee Entertainment, expressed excitement about bringing the third season of DP World ILT20 to cricket fans. He highlighted the league’s status as the second most-watched T20 cricket league globally and emphasized Zee’s commitment to providing an electrifying viewing experience.
The tournament features a strong roster of players, including David Warner, Sunil Narine, Andre Russell, Nicholas Pooran, Lockie Ferguson, Wanindu Hasaranga, and Jake Fraser McGurk. In its second season, DP World ILT20 attracted a significant audience of 200,000 attendees and garnered 348 million unique viewers worldwide, including 221 million from India.
With a notable 46% share of female viewership and 55% share of youth viewership, the league has demonstrated broad appeal in India. The franchise-style tournament features six teams competing across the UAE.
