New Delhi: Tata Tea Agni, a leading tea brand in India, has unveiled a heartwarming campaign that pays tribute to the relentless spirit of homemakers. Titled ‘Josh Jagaye Har Roz’, the campaign shines a spotlight on the unwavering dedication and energy of women who tirelessly support their families.
The new television commercial (TVC) beautifully captures the essence of a homemaker’s life, showcasing her early morning routine and the sacrifices she makes to ensure her family’s well-being. The powerful tagline, “Itna Josh Kahan Se Laati Ho? Tabhi to tum Agni kehlati Ho” (Where do you get so much energy from? That’s why you’re called Agni), encapsulates the brand’s belief in the fiery spirit of every homemaker.
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Renowned actor and orator Ashutosh Rana lends his voice to the TVC, adding depth and emotion to the narrative. The campaign aims to resonate with millions of Indian households by acknowledging the invaluable contributions of homemakers to society.
Puneet Das, President of Packaged Beverages at Tata Consumer Products, expressed his admiration for homemakers, stating, “Tata Tea Agni is more than just a tea brand; it’s a symbol of energy and determination. Our new campaign is a heartfelt tribute to the incredible women who power our homes. Their boundless energy mirrors the spirit of Agni, and we are proud to celebrate their invaluable contributions.”
The campaign, conceptualized and produced by Media Monks India, is expected to strike a chord with audiences across the country. By highlighting the role of homemakers, Tata Tea Agni aims to foster a deeper appreciation for their tireless efforts.
