New Delhi: Tata Consultancy Services (TCS), a leading global IT company, has inked a five-year deal to become the title sponsor of the Sydney Marathon.
This strategic partnership will focus on several key objectives: propelling the Sydney Marathon to new heights in the global running scene, crafting an unforgettable race experience for participants, championing environmental sustainability, and igniting a passion for running amongst the next generation.
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- Boosting Sydney’s Marathon Ambitions: TCS will leverage its experience and resources to support the Sydney Marathon’s bid to join the prestigious Abbott World Marathon Majors, a group of the world’s most renowned marathons. This designation would significantly raise the profile of the Sydney Marathon and attract even more runners from around the globe.
- Aligning Priorities: Both TCS and the Sydney Marathon share a commitment to creating a positive impact on the community. The partnership will focus on enhancing the runner experience through innovative technologies and initiatives, while also promoting health and wellness in the local community. Additionally, both parties are dedicated to sustainability efforts and will work together to ensure the Sydney Marathon is run in an environmentally responsible manner.
- A Beloved Tradition with a Global Reach: The Sydney Marathon is a cherished annual event that attracts over 40,000 participants from more than 100 countries. The race features a scenic course that winds past iconic landmarks like the Sydney Harbour Bridge and the Sydney Opera House. The event also has a strong charitable component, having raised over $26.5 million for worthy causes since its inception.
- An Unforgettable Race Day: TCS’s title sponsorship promises to make the Sydney Marathon an even more unforgettable experience for runners of all levels. The partnership will introduce new initiatives like the TCS Sydney Mini Marathon, a shorter race designed to encourage participation from families and aspiring runners. Additionally, there will be a focus on sustainability measures, ensuring that the race is run in an environmentally friendly way.
- Investing in the Future: TCS is passionate about inspiring the next generation of runners and environmental stewards. The partnership will include programs like the goIT Challenge and the TCS Sustainathon. These initiatives will engage students in creative problem-solving, encouraging them to develop solutions for a more sustainable marathon and fostering a lifelong love of running
