New Delhi: Tata Communications has secured a five-year global host broadcasting services deal with World Athletics, set to commence in 2025. This strategic partnership aims to revolutionize the coverage of World Athletics Series events, enhancing innovation and audience engagement on a global scale.
Beginning in 2025, Tata Communications will play a crucial role as a strategic supplier for World Athletics. This collaboration is poised to redefine how fans experience athletics, offering immersive and innovative broadcasting solutions for some of the sport’s most prestigious events.
Major Events to Watch in 2025
The partnership will debut in a significant year for athletics, marked by several high-profile events:
- World Athletics Indoor Championships in Nanjing (March)
- World Athletics Relays in Guangzhou (May)
- World Athletics Road Running Championships in San Diego (September)
- World Athletics Championships in Tokyo (September 13–21)
Among these, the World Athletics Championships in Tokyo stands out, attracting a global audience of one billion viewers. Tata Communications will leverage its advanced technology to deliver dynamic and engaging coverage of this flagship event.
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Revolutionizing the Viewing Experience
Tata Communications will deliver customized, live content to broadcasters worldwide, ensuring that athletics fans across continents can enjoy the thrilling action. As the host broadcaster, Tata Communications will create immersive coverage for World Athletics events, providing localized regional feeds to enhance the viewer experience.
The company’s global media platform, backed by a robust video native edge platform and application stack, promises reliable end-to-end support. This technology will meet the demands of World Athletics’ packed international calendar, ensuring a superior broadcast experience for fans around the world.
Shared Vision for Global Reach and Sustainability
Both World Athletics and Tata Communications are committed to expanding the sport’s reach globally. This partnership will place a special focus on initiatives within India, aiming to inspire the next generation of athletes. Additionally, Tata Communications will work with World Athletics to utilize technology in advancing sustainability efforts, a core component of their future strategy.
Leadership Insights
Dhaval Ponda, Global Head of Media and Entertainment Business at Tata Communications, expressed enthusiasm about the partnership: “It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world. We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA or beyond. As we bring the vibrancy of global athleticism to screens, I’m eager to see those stories inspire the next generation of Indian sporting excellence.”
This landmark deal between Tata Communications and World Athletics is set to transform the broadcasting landscape of athletics. By harnessing cutting-edge technology and innovative solutions, the partnership aims to elevate the sport’s global profile and create unforgettable experiences for fans everywhere.
