New Delhi: This wedding season, Swiggy Instamart, the popular quick commerce platform, is adding a touch of designer flair to its offerings. In a unique collaboration with renowned fashion designer Manish Malhotra, Instamart has launched a wedding store featuring exclusive designer shagun lifafas (gift envelopes) and other wedding essentials.
To mark this partnership, Instamart has released a captivating ad film starring Malhotra himself. The film playfully explores the concept of “extra,” demonstrating how everyday moments can be elevated with a dash of creativity. In the ad, Malhotra transforms a humble delivery bike into a dazzling masterpiece, complete with shimmering accents and gota-patti draping.
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Hari Kumar G, Chief Business Officer of Swiggy Instamart, expressed his enthusiasm for the collaboration, stating, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!”
The designer shagun lifafas are a standout item in the collection, offering a modern twist to a traditional wedding element. With this collaboration, Swiggy Instamart aims to redefine the wedding shopping experience, providing customers with convenient access to luxury designer items delivered right to their doorstep.
This innovative partnership between a quick commerce giant and a celebrated fashion designer reflects the evolving landscape of online shopping in India, where convenience and premium experiences are increasingly sought after.
