New Delhi: In a significant move to combat drug abuse among Indian youth, Sony Sports Network has roped in prominent players from the England and Wales Cricket Board (ECB). The campaign, titled “Iss Baar Drugs Ki Haar,” aims to raise awareness and discourage drug use, particularly among young people.
High-Profile Endorsements
The campaign features England Women’s captain Heather Knight, England Men’s wicketkeeper-batter Jos Buttler, and pacer Mark Wood. These international cricket stars will lend their voices and influence to the cause, urging young people to make informed choices and stay away from drugs.
Building on Success
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This is the second phase of the “Iss Baar Drugs Ki Haar” campaign, which has already garnered significant attention and praise. By leveraging the popularity of cricket and its stars, Sony Sports Network hopes to reach a wider audience and create a lasting impact.
A Call to Action
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, emphasized the seriousness of drug abuse and the need for collective action. He expressed confidence that the campaign, with the support of renowned cricketers, will inspire young people to choose a drug-free lifestyle.
Cricket Stars’ Message
The English cricketers echoed the sentiments of the campaign and urged young people to prioritize their health and well-being. They stressed the destructive nature of drug abuse and encouraged them to make informed choices.
