New Delhi: Industry veteran Shantanu Gangane has joined The Coca-Cola Company as the Integrated Marketing Experience (IMX) Lead. With over two decades of experience in media, entertainment, and OTT, Gangane brings a wealth of expertise to his new role.
Prior to joining Coca-Cola, Gangane served as the Head of North Labels and Vice President of Marketing at Universal Music Group. He has also held key leadership positions at Viu, India’s OTT platform for PCCW Media, and Times Network, where he oversaw prominent brands such as Times Now, ET Now, Magicbricks Now, Movies Now, and Zoom.
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In a LinkedIn post, Gangane expressed his excitement about joining Coca-Cola and the opportunities for growth and development that lie ahead. “Super stoked to share with you a new chapter that has started in my life with The Coca-Cola Company as IMX Lead,” he wrote. “Grateful for the amazing mentors who have supported me. It’s been a month, and I couldn’t be more excited about the challenges and growth that lies ahead along with an incredible set of leaders and teams who power this iconic organisation.”
Gangane’s appointment is a significant addition to Coca-Cola’s leadership team, and his expertise in media, entertainment, and OTT is expected to contribute to the company’s continued success in the Indian market.
