New Delhi: Bollywood actress Sara Ali Khan has joined forces with Fashor as their brand ambassador. The collaboration kicks off with the launch of Fashor’s latest campaign, “Dil Se Indian,” a celebration of India’s rich cultural diversity and traditions.
Sara perfectly embodies Fashor’s vision of the modern Indian woman – confident, proud of her roots, and effortlessly stylish. The “Dil Se Indian” campaign not only introduces Fashor’s new collection but also marks the beginning of Sara’s long-term partnership with the brand.
“I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways,” said Sara Ali Khan.
The “Dil Se Indian” collection showcases a vibrant fusion of bold prints, modern cuts, and traditional Indian techniques. Designed for women who want to embrace their cultural roots while staying fashion-forward, the collection offers versatile pieces that seamlessly transition from everyday wear to festive occasions. With sizes ranging from S to 5XL, Fashor ensures that their stylish offerings are inclusive and accessible to women of all body types.
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Vikram Kankaria, Co-Founder and CEO of Fashor, expressed his excitement about the brand’s collaboration with Sara Ali Khan, stating, “Sara is the perfect representation of everything Fashor stands for – authenticity, individuality, and cultural pride.”
As part of this exciting new journey, Sara Ali Khan will continue to represent Fashor in upcoming campaigns that highlight the beauty of Indian traditions while infusing them with modern-day sensibilities. The “Dil Se Indian” campaign will be featured across Fashor’s digital platforms and leading online marketplaces.
With her effortless charm, style, and relatability, Sara Ali Khan brings a fresh, vibrant energy to Fashor, resonating with today’s confident, culturally-conscious woman. Together, they aim to create a fashion revolution that celebrates individuality, embraces cultural heritage, and makes high-quality, stylish ethnic wear accessible to women across the country.
