New Delhi: In a strategic move to strengthen its presence in India and the Middle East, global lifestyle brand Police has announced a two-year partnership with Indian cricket star KL Rahul. The collaboration marks the launch of the brand’s global positioning, “Audacity Wanted,” adapted for the local market.
Makani Creatives, a leading creative agency, has partnered with Police to craft a campaign that celebrates modern masculinity and its various facets. The campaign will feature KL Rahul across various assets, offering a fresh, localized take on the “Audacity Wanted” concept.
Pavan Punjabi, Chief Integration Officer at Makani Creatives, emphasized the resonance between the “Audacity Wanted” philosophy and both Police and KL Rahul. He stated, “The campaign draws inspiration from India’s celebrity culture, where cricketers are idolised. And hence the core of the Audacity Wanted India campaign: to be like Rahul, you need to be like you.”
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KL Rahul expressed his excitement about joining forces with Police, a brand that champions authenticity and inspires individuals to express themselves fearlessly. He added, “Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life.”
As part of the partnership, KL Rahul will represent Police across India and the Middle East, embodying the brand’s values of innovation, boldness, and individuality. The campaign is expected to reach a wide audience and solidify Police’s position as a leading lifestyle brand in the region.
