New Delhi, April 30, 2025 – Nisha Samson is taking on a fresh challenge as the new Head of Branded Content (Marketing) at Outlook Publishing (India) Pvt. Ltd. She shared the exciting news on LinkedIn, writing, “I’m happy to share that I’m starting a new position as Head of Branded Content (Marketing) at Outlook Publishing (India) Pvt. Ltd.”
In this role, Samson will steer the company’s content marketing efforts, focusing on creating engaging, impactful stories that connect brands with audiences and fuel business growth across various sectors.
Samson’s appointment feels like a natural fit, given her deep experience in media and her knack for blending creativity with business smarts. Her journey in the industry is packed with achievements, and she’s ready to bring that energy to Outlook.
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A Media Maven with a Proven Track Record
Nisha Samson isn’t new to the world of media—she’s been shaping it for years. Her career is a masterclass in building brands, crafting content, and turning ideas into revenue.
At Condé Nast India, she led the charge on the Native Advertising arm, growing it into an eight-figure business. Her work there included launching the branded content division and driving consistent revenue growth year after year. In 2017 alone, her strategies brought in a profit of 7 crore rupees by securing branded content deals that boosted brand visibility across different genres.
Her LinkedIn profile sums it up well: “With extensive experience in media, I played a pivotal role in building media divisions… Transitioning into a strategic business and marketing role, I bring a wealth of expertise in developing and executing comprehensive media strategies, with a key focus on Monetisation.”
From Editorial Roots to Business Leadership
Samson’s career isn’t just about numbers—it’s about stories. She’s worn many hats, from editorial roles to strategic business positions. Before joining Outlook, she served as Business Head at Glutaweis Cosmetics Pvt. Ltd., where she used her media know-how to shape brand communication, business development, client relationships, and social media strategies.
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Her editorial chops are just as impressive. She was Managing Editor at AskMen India under Ziff Davis and Managing Editor – Special Projects at Condé Nast India. As Editor-in-Chief at MensXP.com, she helped define the platform’s voice and direction, making it a go-to for men’s lifestyle content. Samson also breathed new life into projects like Liquid magazine and managed coffee table books, proving she can deliver compelling content in any format.
What She’ll Bring to Outlook
At Outlook, Samson will lead the charge on branded content, creating stories that grab attention and build stronger connections between brands and readers. Her focus will be on crafting narratives that feel authentic while delivering real results for the business. With her skills in content marketing, monetization, and strategy, she’s well-equipped to make Outlook a powerhouse in branded content.
Samson’s ability to bridge the gap between creative ideas and business goals is what sets her apart. Whether it’s writing, editing, or building a brand from the ground up, she’s done it all in the fast-paced world of new media.
A Recognized Leader
Samson’s work hasn’t gone unnoticed. She’s been celebrated in outlets like SHEROES and iDiva’s feature on Successful Women Under 35, a nod to her influence and drive. Her career is a testament to her ability to adapt, innovate, and lead in an ever-changing industry.
Looking Ahead
With Nisha Samson leading branded content, Outlook Publishing is poised for an exciting chapter. Her vision and experience will likely shape how the company tells stories and partners with brands. For now, Samson is just getting started, and those in the media world are eager to see what she’ll do next at Outlook.
