New Delhi: News Corp has sued AI search engine Perplexity for allegedly infringing on copyrighted content. Perplexity, a promising startup, is accused of copying news articles and undermining the financial stability of traditional news organizations.
News Corp claims Perplexity diverts customers and revenue by allowing users to “skip the links” to online articles. The lawsuit also alleges Perplexity inaccurately attributes facts and analyses to News Corp’s outlets.
Perplexity offers real-time answers and direct links to source materials, unlike traditional search engines. News Corp asserts that it reached out to Perplexity in July but received no response.
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This lawsuit is part of a broader trend, with other news organizations also accusing Perplexity of scraping content without permission. The New York Times has issued a cease and desist letter, while some publishers have begun paying Perplexity for access to their content.
News Corp’s CEO Robert Thomson expressed concerns about the impact of such practices on journalists and publishers. He praised companies like OpenAI for their principled agreements with news outlets.
News Corp is seeking a court order to compel Perplexity to halt its unauthorized use of copyrighted material and to destroy any databases containing News Corp’s content. The outcome of this case could have significant implications for the evolving relationship between traditional media and AI technologies.
