New Delhi: Netflix India has launched a heartwarming new campaign for Diwali, titled “Har Parivaar Ke Liye.” This campaign goes beyond traditional advertising to celebrate the power of storytelling in bringing people together.
The brand film, “Har Parivaar Ke Liye,” showcases how Netflix has become a platform for families, friends, and even strangers to connect over shared experiences. Whether it’s a late-night binge-watching session or a casual conversation about a favorite show, Netflix has become a part of people’s lives.
Srivats TS, Vice President of Marketing at Netflix India, explained, “Netflix offers a diverse range of stories for everyone to enjoy, and it has become a catalyst for conversations and connections. We’re proud to be a part of our fans’ lives, whether it’s sharing a heartwarming scene with a friend or bonding with a stranger over a shared love for a particular show.”
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The campaign, created in collaboration with Toaster, features relatable moments and vibrant visuals that highlight Netflix’s role in bringing people together. It will be promoted across various platforms, including digital, television, outdoor advertising, and cinemas.
This Diwali, Netflix is not only celebrating the families we watch with but also the global community of viewers who share a love for storytelling.
