New Delhi: In an exciting new partnership, Mountain Dew has teamed up with the iconic game show Kaun Banega Crorepati (KBC) to offer consumers a unique opportunity to win a wild card entry into the 16th season. The campaign, themed “Yeh khel ‘gyaan’ ka hai, par jeeta ‘himmat’ se jaata hai” (KBC is a game of knowledge, however, it takes courage to win it), aims to inspire viewers to take bold steps and pursue their dreams.
To participate, consumers can purchase special Mountain Dew x KBC packs, which contain a QR code. By scanning the code, they will be directed to a WhatsApp bot where they can enter a 16-digit code found behind the label, provide demographic details, and answer a qualifying question. Successful participants will have a chance to move on to auditions, with 10 lucky winners ultimately participating in KBC’s exclusive “Week of Courage.”
ALSO READ: Xiaomi India Welcomes Katrina Kaif as Brand Ambassador
Commenting on the partnership, Akankshaa Dalal, category head at Mountain Dew, PepsiCo India, expressed her enthusiasm: “Mountain Dew has always been about celebrating courage and victory. This partnership with KBC is a perfect fit, as the game show tests both knowledge and courage. By offering this wild card entry, we hope to inspire millions to take bold steps towards realizing their dreams.”
The Mountain Dew x KBC campaign will be supported by a TV commercial and a comprehensive 360-degree marketing campaign. The special Mountain Dew packs are now available across India at retail outlets and online platforms.
