New Delhi: OPPO India has launched its latest campaign, “Find Your Bigger Picture,” featuring renowned actor and fitness icon Milind Soman, to celebrate the arrival of its flagship Find X8 Series. The campaign, which debuted across OPPO India’s social media platforms, highlights the Find X8 and Find X8 Pro’s capabilities and design, tailored for those who dare to challenge conventions and live life on their own terms.
The campaign’s centerpiece is a captivating film showcasing Milind Soman’s inspiring journey. He uses the Find X8 Pro’s AI Telescope Zoom to capture a distant mountain peak, symbolizing his relentless pursuit of challenges. The film reflects on Soman’s life choices, from leaving a successful acting career to running marathons barefoot and becoming an author. His ascent of the mountain mirrors his personal journey of growth and overcoming obstacles.
Sushant Vasishta, Head of Digital Marketing at OPPO India, emphasized the brand’s alignment with individuals who embrace authenticity and push boundaries. “Milind Soman’s journey is inspiring, and teaming up with him for the launch of the Find X8 Series feels like a perfect fit,” he stated. Vasishta further highlighted the Find X8 Series’ cutting-edge camera system, robust performance, smart AI capabilities, and elegant design, encouraging users to “view and capture the world in a new light.”
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The “Find Your Bigger Picture” campaign will continue to feature inspiring individuals, including CEOs, CMOs, VPs, co-founders, and photographers, who will share their own unique journeys of pushing limits and achieving their goals.
The OPPO Find X8 Series is designed for those who constantly seek to push their boundaries. The series includes the Find X8 Pro, priced at Rs 99,999 for 16GB RAM + 512GB storage, and the standard Find X8 in two variants: 12GB + 256GB at Rs 69,999 and 16GB + 512GB at Rs 79,999. All devices will be available for purchase starting December 3rd on the OPPO e-store, Flipkart, and at major retail outlets.
