New Delhi: In a move aimed at revolutionizing the way Indians shop for traditional attire, Manyavar, the leading ethnic wear brand, has partnered with quick-commerce giant Zepto to offer instant delivery of its exquisite collection. Just in time for the peak wedding season, customers in major cities across India can now have their favorite Manyavar outfits delivered to their doorstep in minutes.
This unique collaboration brings together two industry leaders, combining Manyavar’s rich heritage of crafting stunning ethnic wear with Zepto’s lightning-fast delivery network. Customers in Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, and Pune can now browse through a curated selection of wedding and festive wear on the Zepto app and have their chosen outfits delivered in a flash, ensuring they’re always ready to celebrate in style.
To mark this innovative partnership, Manyavar has launched a captivating campaign aptly titled “Aap Kab Ban Rahe Hai Manyavar?” (When are you becoming a Manyavar?). The campaign playfully addresses the common dilemma of last-minute outfit needs, assuring customers that with Zepto’s speed and efficiency, there’s never a reason to miss out on showcasing their Indian style.
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“Our collaboration with Zepto aligns perfectly with Manyavar’s commitment to making special moments even more seamless,” says Vedant Modi, CRO at Vedant Fashions. “Instant access to our exquisitely crafted attire means you are always ready to celebrate in style.”
The campaign has generated significant buzz online and offline, with over 50 brands joining in to amplify the message. Ferns & Petals, Spotify, Campus Shoes, Duroflex, and several other prominent names have leveraged their social media platforms to create a fun and engaging conversation around the partnership. This collaborative effort has not only expanded the campaign’s reach but also highlighted the convenience and excitement of instant ethnic wear delivery.
