New Delhi: Mahindra Logistics Limited, a leading provider of integrated logistics solutions in India, has unveiled a new brand identity that reflects its commitment to innovation, sustainability, and continued growth. The new identity features a bold and dynamic icon, symbolizing the company’s aspiration to scale new heights and its relentless drive to rise above challenges.
The new brand identity unifies all of Mahindra Logistics’ business segments under a single, cohesive umbrella, emphasizing the company’s focus on delivering integrated solutions to its customers. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.
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Mahindra Logistics enables its customers to transition to world-class supply chains by offering seamless pan-India connectivity and a comprehensive range of logistics services. The new brand identity reinforces the company’s commitment to accelerating progress, enhancing operational excellence, and delivering continued value to all its stakeholders.
Rampraveen Swaminathan, CEO and MD of Mahindra Logistics Ltd., commented on the new brand identity, saying, “Our new identity is a reflection of our vision in our actions. It honors our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to-end logistics solutions for our customers.”
