New Delhi: Lloyds Metals and Energy, a prominent player in India’s metals and mining sector, has selected ABND, a leading branding agency, to spearhead its branding and communication initiatives. This strategic partnership underscores Lloyds’ commitment to enhancing its brand identity and strengthening its market position.
With a rich history spanning over three decades, Lloyds Metals and Energy has established itself as a key player in the steel, sponge iron, and pig iron industries. The company’s decision to partner with ABND reflects its strategic focus on maximizing value for its stakeholders and expanding its market reach.
Madhur Gupta, Executive Promoter Director of Lloyds Metals and Energy, expressed enthusiasm about the partnership, stating, “ABND’s expertise in B2B branding aligns seamlessly with our growth objectives. We are confident that their creative insights will help us build a compelling brand narrative that resonates with our industry leadership.”
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Kunal Vora, Founder-Partner of ABND, echoed this sentiment, emphasizing the agency’s excitement in collaborating with Lloyds Metals and Energy. “We are thrilled to partner with such a renowned organization and contribute to their branding journey,” Vora remarked. “Together, we aim to create a brand identity that reflects their legacy, industry leadership, and commitment to delivering value.”
While specific details regarding the scope of the collaboration will be unveiled in the coming months, the partnership between Lloyds Metals and Energy and ABND marks a significant milestone for the company as it seeks to strengthen its brand presence in the competitive metals and mining sector.
