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LIXIL Appoints Industry Veteran Priya Rustogi as Leader for LIXIL Water Technologies (LWT) – India & Subcontinent

LIXIL appoints industry veteran Priya Rustogi as Leader for LIXIL Water Technologies (LWT) – India & Subcontinent.
LIXIL has appointed Priya Rustogi as Leader for LIXIL Water Technologies—India and Subcontinent, overseeing American Standard and GROHE brands in India and surrounding regions.

New Delhi: LIXIL, the global leader in pioneering water and housing products, has announced the appointment of Priya Rustogi as the Leader for LIXIL Water Technologies (LWT) – India & Subcontinent. In this new role, Ms. Rustogi will oversee the operations of LIXIL’s well-known sanitaryware brands, American Standard and GROHE, across India and the broader subcontinent region.

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A seasoned leader with over two decades of experience in the industry, Ms. Rustogi brings a wealth of knowledge and a proven track record of success to her new position. She is known for her expertise in sales, distribution, and product marketing strategies, having spearheaded numerous initiatives that drove growth and innovation throughout her career.

Leading the Charge in India

Prior to assuming this leadership role, Ms. Rustogi served for more than five years as the head of LIXIL India’s Consumer Business. Her accomplishments include successfully leading the launch of Plantronics Retail Products in India during her previous tenure at Plantronics.

A Vision for Growth and Innovation

As the Leader for LWT – India & Subcontinent, Ms. Rustogi is committed to driving regional growth and development for LIXIL. She emphasizes a focus on innovation and disruption of existing business models to transform the bathroom solutions landscape in India. Furthermore, Ms. Rustogi plans to leverage her strategic thinking to ensure LIXIL’s approach aligns with its long-term goals, while expanding the company’s channel network across the region.

Excited for the Future

“I am honored to take on this new challenge and grateful to the LIXIL leadership team for their trust,” said Ms. Rustogi. “Leading LWT and propelling the growth of our esteemed brands, GROHE and American Standard, is a privilege. I am eager to contribute my expertise to scaling the business, fostering innovation, and achieving new milestones for LWT. I am particularly enthusiastic about strengthening our presence in India and exploring strategic partnerships that will allow us to expand our reach even further.”

With Ms. Rustogi’s proven leadership and deep industry knowledge at the helm, LIXIL is well-positioned to solidify its position as a leader in the Indian and subcontinental water technology market, while delivering innovative and high-quality bathroom solutions to its customers.

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