New Delhi: In a strategic move to enhance brand loyalty and strengthen relationships within the construction chemical industry, Korra, a leading digital marketing agency, has partnered with Kerakoll India, a renowned name in the field. The collaboration aims to develop an innovative loyalty application that will streamline contractor engagement and drive sales growth.
Kerakoll India, a prominent player in the construction chemical sector, has consistently delivered high-quality products. By partnering with Korra, the company seeks to leverage digital technology to create a more personalized and rewarding experience for its contractor and applicator network. The loyalty application will offer a range of benefits, including exclusive offers, rewards, and access to valuable resources.
Saket Vaidya, CEO of Korra, expressed his enthusiasm for the partnership, stating, “We are excited to join forces with Kerakoll India to transform the way contractors interact with the brand. Our goal is to create a digital platform that not only showcases Kerakoll’s innovative products but also provides tangible value to their professional network.”
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Mohit Naresh, Sr Vice President of Revenue Operations at Korra, added, “This partnership is a testament to our commitment to delivering cutting-edge digital solutions across various industries. By combining our technological expertise with Kerakoll’s industry leadership, we are confident in our ability to create a benchmark in contractor engagement and loyalty programs.”
Ahzam Javed, Regional Director of APAC for Kerakoll, emphasized the importance of digital transformation in today’s competitive market. He stated, “Our partnership with Korra is a significant step forward in our digital customer engagement strategy. We believe that by leveraging technology, we can connect with our stakeholders in more meaningful ways and strengthen our brand loyalty.”
Through this collaboration, Korra will create a comprehensive digital ecosystem for Kerakoll India, encompassing web, mobile, and messaging platforms. The loyalty application will feature a multi-tiered rewards system, targeted promotional campaigns, and data-driven marketing strategies. By providing a seamless and personalized experience, Kerakoll India aims to solidify its position as a preferred partner for contractors and applicators in the construction chemical industry.
