New Delhi: Limited edition Hot Wheels and Barbie toy collections. This marks the first time the brand has introduced larger-sized toys, enhancing the excitement for children and collectors alike.
In a move designed to make the unboxing experience even more special, Kinder Joy has revamped its packaging to prominently feature characters from the iconic Hot Wheels and Barbie brands. This strategic packaging update aims to help customers make informed purchasing decisions by clearly indicating the surprise toy inside.
The blue Kinder Joy packs will now include the legendary Hot Wheels toy cars, bringing back the high-speed excitement and iconic designs that have defined generations. Meanwhile, the pink packs will contain the ever-popular Barbie dolls, ensuring a delightful surprise for fans of all ages.
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To promote this exciting new collection, Kinder Joy has launched a captivating digital film. The film features a mother surprising her children with the new Kinder Joy packs, capturing their joy as they discover their favorite Hot Wheels and Barbie toys. The campaign encapsulates the core message: “Ab har Kinder Joy ke saath do naye toy collection, Barbie aur Hot Wheels.”
Amedeo Aragona, regional marketing head at Kinder, commented on the launch, saying, “Based on market research, we are delighted to bring two world-renowned Mattel licensed characters to India as part of the Kinder Joy experience. Barbie and Hot Wheels resonate with all age groups, and our increase in toy size will definitely make them collector’s items. Our feature-rich, high-quality designs will surely delight consumers.”
This launch is set to add further excitement and smiles to Kinder Joy fans, combining the brand’s delightful confectionery with toys that have been cherished across generations. The limited edition Hot Wheels and Barbie collections promise to make each Kinder Joy unboxing a memorable experience
