New Delhi: KIDZEE, India’s leading preschool chain, has just dropped a brand-new jingle that’s anything but child’s play. Ditching the traditional nursery rhyme format, KIDZEE has partnered with creative agency Motley to produce a hip-hop inspired track that celebrates individuality and resonates with modern parents.
This marks KIDZEE’s first jingle in eight years and signals a bold shift in their communication strategy. The catchy tune, featuring the line “K-I-D with a Z-double E,” breaks the mold of typical education advertising, leveraging the growing popularity of hip-hop in India to connect with a younger generation.
“We wanted to stand out from the sea of sameness,” says Aniruddh Kashyap from Motley. “Hip-hop is a genre that embodies self-confidence and individuality, aligning perfectly with KIDZEE’s mission of nurturing unique potential.”
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The jingle, produced by Farr Studios, is accompanied by a vibrant music video created by Pixelfox. The video has already generated significant buzz online, with parents praising its fresh approach and catchy rhythm.
“This project was about breaking the mold and delivering a message of empowerment,” says Priyanka Surve, Founding Partner and Creative Head at Motley. “We wanted to inspire and entertain, and channeling our inner rap stars along the way was a definite bonus!”KIDZEE’s decision to embrace contemporary music trends reflects their commitment to being a modern and forward-thinking educational institution.
“We are thrilled with this new direction,” says Manish Rastogi, CEO of Zee Learn, KIDZEE’s parent company. “The jingle perfectly captures KIDZEE’s philosophy and we believe it will resonate with a wider audience.”With this innovative approach, KIDZEE is set to attract a new generation of parents who value creativity and individuality in their children’s education.
