New Delhi: India Gate Foods, a renowned Basmati Rice brand under KRBL Limited, has appointed Ogilvy as its digital creative partner. This strategic partnership aims to leverage Ogilvy’s expertise in crafting compelling brand narratives and executing impactful digital campaigns.
KRBL selected Ogilvy for its proven track record in digital strategy, creative storytelling, and data-driven marketing. Kunal Sharma, AVP – Marketing, Modern Trade & Ecommerce at KRBL Limited, expressed his enthusiasm for the partnership, stating, “We are thrilled to collaborate with Ogilvy to redefine the staples category and connect with our customers in a more meaningful way. By leveraging their digital expertise, we aim to build a dynamic food brand that resonates with the evolving needs of consumers.”
ALSO READ: Bharti Airtel Eyes Tata Play Acquisition, Signaling Tata Group’s Exit
Ogilvy’s mandate will encompass a comprehensive digital strategy, including social media management, content creation, and influencer collaborations. The agency’s initial campaign for India Gate Basmati Rice is slated for launch later this year and will focus on educating and empowering consumers to make informed choices for their families.
Prakash Nair, President at Ogilvy, expressed his excitement about the partnership, stating, “India Gate Basmati Rice is an iconic brand with a rich legacy. We are honored to be entrusted with their digital mandate and look forward to creating impactful work that resonates with their loyal customer base and attracts new consumers.”
